Hi, I’m Vhairi!
I’m originally from Manchester but moved to Leeds four years ago when I started Uni. Since then, I’ve been lucky enough to undertake a placement year at The Walt Disney Company in London which taught me a lot about design in the real world; providing great, first-hand professional experience.
Now coming to the end of Fourth Year and graduating Uni, I hope to apply the creative skills I’ve learnt throughout my time in Leeds and combine them with my interest in contemporary advertising and branding which I aim to pursue.
Outside of Uni, I have a passion for all things design-related as well as music, film and literature and hope to incorporate these interests into future projects. I’m excited to be thrown into the creative industry (perhaps under slightly different circumstances than anticipated) and get stuck into new ventures.
If you like the look of any of my projects and would like to see more or get in touch, please do. My social media links and contact details are listed. I would love to hear from you!
The four images featured display some of the projects I have worked on in my Final Year. These range from branding a new, independent cinema in a former sweet shop to creating an advertising campaign for Nike; persuading men to go Vegan in January. This is accompanied by a typographic response to the recent Hong Kong protests, using lyrics of Siouxsie and the Banshees’ 1978 song ‘Hong Kong Garden’ to highlight the cause.
OLDE SWEET SHOP CINEMA:
Branding the new, independent picture house included retro-influenced illustration, hand-crafted typography and quirky designs to combine the past with the present. Providing an alternative to the large, chain multiplex cinemas we are familiar with on our high streets, the brand aimed to uphold nostalgic appeal through a modern offering for audiences, in a bid to keep cinema alive in our community in spite of declining global cinema attendance.
NIKE x VEGANUARY:
Encouraging 40+ year old men to try Veganism for the month of January, the concept plays on Adbusters-inspired hijacking of culture and iconic vintage ads to create a collaboration between Nike and Veganuary to promote health and fitness. Within a light-hearted and humorous tone, the subversion of the original ads aimed to display a new, positive message to make Veganism seem more approachable as an incentive for the target audience to improve their health and wellbeing.
TYPOGRAPHIC NOTES: THE EMPOWERMENT OF MUSIC:
As the brief was to find a genre, song or musical movement that represented a cause, using typography to bring it to life, the social cause of the recent Hong Kong protests and democratic struggles was visualised via Punk-inspired stylisation. Graphically depicting the political tension via bold colours and symbolism, this drew from the movement’s sentiment; highlighting social strains just as prevalent today as in the 1970’s.
www.linkedin.com/in/vhairipotts/
