The inspiration for my final project stemmed from understanding the importance sleep quality has in relation to mental wellbeing. With the current sleep market crowded with technological and expensive ‘solutions’, the most sleep deprived individuals were being neglected- primarily low-income earners and the middle aged. Dermatological research has found that topical application of melatonin has the same sleep benefits as taking a supplement, but with added advantages for skin health. SYNC was then naturally developed from these findings; with brand values of affordability, accessibility, simplicity, informed and confidence.
SYNC is a modern brand that recognises the importance of taking social responsibility. Not only a skincare company, SYNC is also committed to making information regarding mental health more accessible for those unable to seek help (either due to time or financial constraints). Consistently working with industry professionals, topics regarding sleep, skin health and mental wellbeing are always available via the website, social media, podcasts or app. Designed to work around the consumer, SYNC can effortlessly join pre-existing routines, whether that be using the products within a night-time wind-down or using the SYNC app on-the-go. Always available with maximum ease for the consumer.
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Linked-In Profile: https://www.linkedin.com/in/sasha-harrison-533298151/
Melatonin Skincare Range: The C13H16N2O2 Collection
