“Capturing Vision, Challenging Realty”
This project was created to look beyond limits. Aurelia Vision is a brand that embraces current innovation within the holography market to provide creative industry with the next generation of immersive experiences. The brand provides a VR, AR and range of large-scale high-quality holographic experiences (Image 1): Sensory holograms (use audio and tactile input), Nolograms (holographic projections), Volumetric and Static holograms. All of these can be used to create unforgettable events, exhibitions, and catwalks.
The brand is designed as a response to Digital Dualism and Escapism trends: interactive holographic experiences offer a unique mix of digital and real experience, that do not require a device. The target commercial consumer are retail and cultural sectors, who have been underserved by experiential agencies in the past, compared to technology and automobile industries. The concept is developed to provide a new way of engaging young consumers – Millenials and Gen Z – who value memorable engaging experiences over tangible products (Image 2).
As part of this portfolio, website and launch event have been designed featuring the branding of the company, as well as a proposition for TATE GOES HOLO project (Images 3, 4).
Holographic experiences allow to transcend the boundaries of reality, offering a new level of immersion.
Email: [email protected]
LinkedIn: Polina Gold
Instagram: @goldart20
