For my Final Major Project, my idea was fundamentally underpinned by the pressing issue of climate change and more specifically the environmental and ethical burden caused by the fashion Industry. The concept aimed to bridge a gap in the market and provide a solution to an exponentially growing problem. Through research and realisation, the concept reacted to growing consumer demands to create a concept that was unique, innovative and relevant to the desired target market. Aiming to meet growing desires for immersive platforms that combine education, e commerce and communication whilst creating a personal selling experience on a global scale. Primarily focusing on encouraging young people to consume clothing in a more ethical manner. The concept aims to enhance the industry by providing a space for consumers to simultaneously meet their hedonic and altruistic needs.
The concept comprised of four marketing strategies that incorporated Topswap branding, DNA and values throughout.
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