Don’t Box It Up is the first entirely personalised subscription box service on the market, curated on individual mood and real-time emotion. The concept stemmed from the combination of Generation Z’s increasing desire for wellness and empowerment and university student’s need for self-care and time-out. Don’t Box It Up’s aim is to tackle both the highs and lows of university culture, offering a platform in which students can go to either relieve or enhance their emotions through curated, tangible products and a supportive girl gang of likewise students. The nature of university culture means that life can get hectic for all students, and we want to remind our customers to take some ‘me’ time every month. No two university experiences are the same, so we have a range of boxes which we believe cover all the typical emotions felt by university students from first to final year. Whether you’re missing home, you’re stressed about your finances or you’ve just landed yourself a new job, there’s a box for you. So feel it, say it and get it delivered straight to your door within 2 hours.  A year’s experience in industry working within boohoo’s PR and Influencer team allowed for an extensive marketing strategy to be developed, influencing the choice of marketing projects from the pre-launch event to the influencer Instagram campaign. Each marketing strategy has been meticulously planned with both the brand’s core values and the customer at the forefront.

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/ellie-mcelroy-3a9781180/