My final major project was inspired by the escalating stress experienced by women of all ages and the importance of sleep as a stress relief. The idea to create a brand extension for Neom Organics came from personal interest in the brand, as their relatable tone-of-voice and quality products have empowered a trusting consumer base. Trust is essential when launching an innovative product as Zedology fuses aromatherapy and clothing, which has not yet been retailed on the high-street. Through research and realisation, a marketing communications plan was created to ensure Zedology was advertised to the specified consumer segments via relevant platforms. All marketing communications aim to educate women on the importance of sleep, as well as promoting the range itself. A strong brand identity, values and tone-of-voice is maintained across all marketing projects.
Email: [email protected]
Linked-In Profile: https://www.linkedin.com/in/olivia-clifton-a02797136/
