My work this year has focuses on creating strong and original identity brand design campaigns, as this is an area that I would love to explore more in industry. The work displayed is from my final project, which focusses on encouraging the UK population to be more sustainable. More information about the project is below:
The Plogging Collective
The Plogging Collective is a non-profit organisation with the aim is to promote plogging within UK communities. Plogging is the action of picking up litter as you jog and is the perfect way to combat landfill issues in order to reduce the amount of litter that is sent to landfill. The plogged litter is used by the Plog Market to create sustainable and refillable packaging. The design is playful and bold, which reflects the unusual nature of plogging and makes it stand out against the crowd. The use of collage demonstrates plogging, without having to explain it on every single poster. The two brands look visually cohesive; however, they are different enough to be able to stand out within their own right which was exactly the aim. The deliverables consisted of print advertising, UI design, social media and packaging design.
If you would like to see more of my work, check out my website or my social media.
ellismithdesign.squarespace.com
www.linkedin.com/in/elli-smith-0a9a38156/
