Chloe Hay

The concept of my piece is to satirically highlight the expectations of women in society in a lighthearted way, using audio clips from advertisements, television and public service announcements from the 1950s and 60s. My piece from last semester, A Decent Cup of Coffee, demonstrated these concepts and I will continue these themes and practices for my work this semester. I’ve been inspired by the works of Nadia Lee Cohen and Juno Calypso, and from films from the 1960s. I was influenced by La Piscine (1969) in my editing style and I loved the artistic direction of What A Way To Go! (1964).

A Domestic Romance mainly centres itself around the way a woman ought to conduct and present herself through four main scenes: neatness, cleanliness, health and posture. Although these expectations are not particularly rife in our society today, this is a feminist piece aiming to shed light on the fact that to varying degrees women are still facing oppressions in their everyday life. 

The methods I’m using for my practice is mainly filming and photography, however also involves designing and constructing my own sets, curating pieces for both these and costume and manipulating often very poor audio.

The outcomes of these methods come together to form a short film and a series of accompanying photographs that capture what has been said 50 or 60 years ago, adjusting it to a contemporary audience and setting. I aim to produce this with a slight retro/vintage feel through the costume and set, and also aim to incorporate various artistic references surrounding femininity, ranging from classical fine art to more modern cinematography. 

@haychloejean on Instagram: https://www.instagram.com/haychloejean/?hl=en

Chloe Jean Hay, A Domestic Romance, film
Chloe Jean Hay, A Domestic Romance, film
Chloe Jean Hay, A Domestic Romance, film
Chloe Jean Hay, A Domestic Romance, film