A determined and articulate Graphic Designer.
Keen to seek out opportunities that utilise and develop the skills obtained both through higher education, and industry experience, towards live projects that provide real-world solutions.
Diligent and ambitious in the endeavour to achieve high quality work. Driven by an enthusiasm for typographic-led solutions with type that is meaningfully chosen and beautifully set.
Alongside my second year of study, I worked part-time as an in-house Graphic Designer for a software development company where I oversaw the rebrand of their major product, NPEx, a service used by over 50% of NHS labs in the UK. It was there that I learned to value the restraint and parameters that design has to be sensitive to within a corporate environment.
During my placement year, I worked for Phil Cleaver on the design and project management of a broad range of projects. Some of these projects included the design of a typeface for a bank; working on the design of two books shortlisted for the British Book Design & Production Awards 2019; and typesetting a book for The Roxburghe Club — the oldest society of book collectors in the world. It was after gaining this formative experience that I fully realised my love of typography and typographic-led practice. It also helped to lay the foundation for producing a higher standard of work — built on formal principles of type that I was keen to apply and explore further in my final year.
My work this year has largely experimented with the potential of typography to convey meaning through its form and application. This was seen most notably in a project towards the end of my first semester that had to explore the relationship between type and music, motivated by a cause to fight for in 2019, whilst only using typefaces from Google Fonts.
The fight to have their identities acknowledged both socially and legally is an ongoing struggle for transgender people in the UK. 2019 saw the first Trans Pride in London with a view to protesting these injustices. I Could Be Anything I Want, taken from the song Immaterial by trans artist SOPHIE, is an integrated campaign of sound and type to tie-in and raise awareness for Trans Pride 2020.
Gender dysphoria is no longer felt to be an accurate description of how trans people perceive their identity — particularly those who are non-binary. In order to express this, typography was programmed to react to the varying waveform of the song — thereby generating many unique variations on the original lyrics. This was used to affirm the varied and personal identities of trans individuals.
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